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Digital Marketing

Campaigns Built on
Real Data, Not Guesswork.

Google Ads management and SEO retainers powered by an enterprise-grade research arsenal. We validate every keyword, every CPC, and every market assumption with live API data before a single dollar is spent.

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The Problem

Most agencies guess. You pay for their education.

The average marketing agency sets up a campaign based on experience and intuition. We run real market intelligence first — then build.

Typical Agency

Estimates keyword volume from training data

Wastes budget on low-volume terms

Typical Agency

Guesses CPCs from "industry averages"

Budget runs out 3x faster than projected

Typical Agency

Skips competitive SERP analysis

Bids against competitors they didn't know existed

Typical Agency

No market sizing or TAM analysis

Can't tell you if the market justifies the spend

Services

What we manage.

◎

Google Ads Management

Full campaign lifecycle — from market research and keyword validation through campaign creation, bid optimization, and ongoing performance reporting. Search, Display, and Performance Max campaigns managed under our MCC.

  • Campaign creation and STAG architecture
  • Keyword research with live API validation
  • Bid strategy and budget optimization
  • Monthly performance reports
  • Negative keyword management
  • Ad copy testing and RSA optimization
◆

SEO Retainers

Ongoing search engine optimization — technical audits, on-page optimization, content strategy, and performance tracking. We start with a 130-point audit and build a roadmap from the data.

  • 130-point technical SEO audit
  • On-page optimization and schema markup
  • Keyword tracking and rank monitoring
  • Content calendar and topic clusters
  • Backlink analysis and authority building
  • Monthly SEO performance reports
⬡

Market Intelligence

Before any campaign launches, we run a full market analysis. TAM/SAM sizing, Census demographics, competitive SERP analysis, and real keyword validation — so every dollar is backed by data.

  • Total Addressable Market (TAM) analysis
  • Census Bureau demographic profiling
  • FRED economic indicator tracking
  • Live SERP competitive analysis
  • Keyword validation with real search volumes
  • Budget modeling with unit economics
Our Process

7 phases. Every decision backed by data.

This is the same research-first methodology we use for every client engagement. No shortcuts, no assumptions — just validated strategy.

01

Market Intelligence

TAM/SAM analysis using Census Bureau, FRED economic data, and industry benchmarks. We size the market before entering it.

02

Keyword Research

Comprehensive keyword database built from seed terms, then validated against live DataForSEO API data — real volumes, real CPCs, real competition scores.

03

Competitive Intelligence

Full competitor profiling — domain authority, review counts, ad presence, keyword ownership. We map every player in your space.

04

SEO Roadmap

Technical audit, content gap analysis, and E-E-A-T assessment. A prioritized 12-week action plan.

05

Campaign Architecture

STAG structure, budget tiers with unit economics (CPC → CVR → close rate → ROAS), geographic targeting, and launch sequencing.

06

Content & Creative

Landing pages, RSA ad copy, blog content, FAQ schema — everything needed to support campaigns.

07

Launch & Optimize

Wave launch with daily monitoring for 30 days. Bid adjustments, negative keyword pruning, and weekly performance reports.

The Arsenal

Enterprise tools. Independent pricing.

We don't guess — we query. Every recommendation is backed by live data from the same tools used by agencies charging 5x more.

DataForSEO

Live keyword volumes, CPCs, SERP analysis, keyword difficulty scores

Census Bureau API

Demographics, homeownership rates, household income by geography

FRED (Federal Reserve)

Mortgage rates, construction spending, employment trends

Google Ads API

Campaign management, bid optimization, performance reporting

Keyword Planner

Keyword ideas, search volume forecasts, competition data

SERP Analysis

Real-time search results, local pack monitoring, paid ad detection

Campaign Types

What we run.

Search Campaigns

Keyword-targeted text ads on Google Search results. Our primary focus — highest intent, highest conversion rate, most measurable ROI.

Performance Max

AI-driven cross-channel campaigns that reach customers across Search, Display, YouTube, Gmail, and Maps — all from a single campaign.

Display Campaigns

Visual banner and responsive display ads across the Google Display Network. Brand awareness and remarketing at scale.

FAQ

Common questions.

What makes your approach different from other agencies?
We validate every keyword, CPC, and market assumption with live API data before spending a dollar. Most agencies estimate from experience — we query real databases: Census Bureau demographics, FRED economic indicators, DataForSEO keyword volumes, and live SERP snapshots.
What does a typical Google Ads retainer include?
Full campaign management: keyword research and validation, campaign creation, bid optimization, negative keyword management, ad copy testing, and monthly performance reporting. We manage everything through our MCC so your account stays in your name.
Do I need a website before running ads?
You need landing pages that convert. If your current site isn't optimized, we can build dedicated landing pages as part of the campaign setup. We also offer full website builds if needed.
How do you report on performance?
Monthly reports with aggregated metrics: impressions, clicks, CTR, CPC, conversions, cost per lead, and ROAS. We pull data programmatically via the Google Ads API — no manual screenshots or vague summaries.
What's the minimum budget for Google Ads?
We recommend a minimum of $1,500/month in ad spend for meaningful results. Our management fee is separate. During the market intelligence phase, we model exact budget tiers with projected leads, jobs, and ROAS so you know what to expect before committing.
Can you manage ads for multiple locations?
Yes. We manage campaigns across your entire service area with geographic bid modifiers based on real Census data — adjusting spend by city based on homeownership rates, household income, and market density.

Ready to Stop Guessing?

Free 15-minute campaign audit. We'll review your current setup and show you exactly where the opportunities are.

Book a Call