Privacy Policy

1. Information We Collect

Information You Provide Directly

When you fill out a contact form, subscribe to our newsletter, or inquire about a project, you may provide your name, email address, company name, project description, and budget range. We only collect what you voluntarily submit.

Usage Data

We use three analytics tools to understand how visitors use our site:

• Umami — a privacy-first, cookieless analytics tool. It does not track individuals across sites and does not collect personally identifiable information. Data is aggregated and anonymous.
• Google Analytics 4 (GA4) — provides demographic insights, traffic sources, and conversion tracking. GA4 may set cookies on your device to distinguish sessions and users.
• Microsoft Clarity — records heatmaps and session replays to help us understand how visitors interact with our pages. Clarity may set cookies to identify sessions.

Form Submissions

Forms on this site are processed by Netlify Forms (operated by Netlify, Inc.). When you submit a form, your submission is stored on Netlify's servers. Netlify's privacy policy governs that data.

2. How We Use Your Information

• To respond to your inquiries and discuss potential projects
• To send you resources or newsletters you have subscribed to
• To understand aggregate site traffic and improve the user experience
• To fulfill contractual obligations when you engage our services
• To comply with applicable law

We do not sell your data. We do not use it for advertising. We do not share it with third parties except as described in Section 4.

3. Cookies

This site uses cookies set by Google Analytics 4 and Microsoft Clarity to distinguish sessions and understand aggregate visitor behavior. These cookies do not identify you personally and are not used for advertising or cross-site tracking.

Umami Analytics is cookieless by design and does not store anything on your device.

The site also uses localStorage values for site functionality (for example, whether you have visited before, to prevent the intro animation from replaying). These are functional, not tracking-related, and do not identify you.

4. Third-Party Services

This site uses the following third-party services, each with its own privacy policy:

• Netlify — Hosting and form processing. Netlify processes server logs and form submissions. Netlify Privacy Policy
• Umami Analytics — Privacy-first, cookieless analytics. No PII collected. Self-hosted. Umami Privacy Info
• Google Analytics 4 — Traffic analysis, demographics, and conversion tracking. May set cookies to distinguish sessions. Google Privacy Policy
• Microsoft Clarity — Heatmaps and session replays for understanding visitor interaction. May set cookies to identify sessions. Microsoft Privacy Statement
• Fontshare / Google Fonts — Typeface delivery. These services may log IP addresses as part of CDN operation.
• Calendly — When you book a call via our Calendly link, Calendly collects the information you provide during booking. Calendly Privacy Policy

5. Data Retention

Contact form submissions and newsletter subscriptions are retained in Netlify until manually deleted or until we migrate to our own email infrastructure. If you want your data removed, contact us and we will delete it within 5 business days.

6. Your Rights

Regardless of your location, you may:

• Request to know what personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw newsletter consent at any time (unsubscribe link in every email)

California residents (CCPA): You have the right to know, delete, and opt out of any sale of personal information. We do not sell personal information.

EEA residents (GDPR): Your legal basis for processing is consent (form submissions, newsletter) and legitimate interest (aggregate analytics). You may contact us to exercise any GDPR rights.

To exercise any rights, email us at luisaviles@ineffablesolutions.net. We respond within 5 business days.

7. Security

We use industry-standard security practices including HTTPS, Netlify's infrastructure security, and minimal data collection by design. No method of internet transmission is 100% secure. We collect the minimum data necessary.

8. Children's Privacy

This site is not directed to children under 13. We do not knowingly collect information from children. If you believe a child has submitted information, contact us and we will delete it immediately.

9. Changes to This Policy

We may update this policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the revised policy.

10. Contact