Cinematic throughout
The whole homepage is an authored experience. Images, transitions, and quiet moments carry the story all the way to the final invitation.
Shown: Selara PoolsTailored Websites / Built by Luis AvilesYour business.
Your business.
A website that
feels like it.
Start with a complete design you love. Explore the first impression. Then choose the details that make the experience yours.
Custom design, careful development, and a clear path to your next customer.
A cinematic journey↗
A working product story↗
An expressive personal brand↗ Actual websites. Different ways to tell your story. 01 / Start with the whole experienceFind your kind
Find your kind
of website.
Start with the overall feel. Each card is a different design family. Open one to compare the websites within it, across different businesses, industries, and visual treatments.
Choose a design to see what makes it different, then explore its examples. Any approach can be tailored to your industry.
Editorial pages + visual moments
Considered typography, spacious layouts, and rich visual moments come together with useful service pages and planning tools.
Shown: Caliche Outdoor Co. · +7 moreImmersive opening + clear pages
A photograph or ambient video fills the opening, followed by services, projects, proof, and a clear invitation to get in touch.
Shown: Martin Designs · +9 moreProduct demonstrations + clear sections
A clean, contemporary interface makes a technical offer easy to understand through demonstrations, product panels, and concise explanations.
Shown: Telestation · +3 moreOne person, one clear story
One person anchors the experience. Their story, expertise, work, and contact information form a focused professional home.
Shown: Colleen Arturi · Brand · +2 moreMinimal pages + sideways projects
A restrained interface gives the work room to breathe, then lets a sequence of projects travel across the screen.
Shown: Aura ArchitectureStudio identity + project exploration
Oversized studio lettering, a collage of work, and a project-led presentation create a confident creative identity.
Shown: Horizon StudioConnected reveals across the page
Carefully timed movement carries visitors through the questions behind an important decision, with room to read and feel reassured.
Shown: Lumino ABAMagazine-like reading
Strong typography, story-led layouts, and a deliberate reading hierarchy make the content the main attraction.
Shown: The NarrativeExpressive throughout
Big type, graphic color, and energetic motion give the whole website an unmistakable personality.
Shown: GRIND AthleticsPhotography + illustration + type
Cutout photographs, drawn artwork, decorative type, and layered compositions turn the site into a world of its own.
Shown: Seafood Shack DallasExtended opening → regular pages
A substantial scroll-controlled opening draws you into the setting. The page then settles into familiar business sections.
Shown: Alex PatiosOne film across the whole page
One scroll-controlled film carries the website from opening to close. As you move down the page, the setting evolves and the story appears within it.
Shown: Figueroa · Grand Tour · +1 moreA story in distinct scenes
A sequence of distinct scenes tells the story. Your scrolling moves the film while each chapter brings a new idea into focus.
Shown: ALTA · Backyard Journey · +4 moreBeyond business websites
Creative & experimental
A different kind of experience to explore for inspiration.
Creative & experimental
An atmospheric reading experience with selectable worlds and focused passages. A creative experiment to explore for inspiration.
Shown: Psalms Illuminated02 / Choose the first impressionThat opening moment
That opening moment
has a name: the hero.
The hero is the first main section someone sees. A photograph, a clear statement, an ambient loop, or a story controlled by scrolling can set a very different tone for the same website.
A little roomto be you.Explore this hero ↗
A clear split
The message and image share the opening.
Explore this hero ↗An ambient film
A moving image sets the mood.
Explore this hero ↗A story you control
Scrolling reveals the next part of the scene.
The Figueroa collection is especially useful for comparing opening experiences.
Compare all hero styles →03 / Make the details yoursA whole collection
A whole collection
of little possibilities.
Ineffable Elements is a playground for website parts. Try a button, open a menu, move through a scroll effect, and save the details you like. You don’t need to know the design terms to build a useful shortlist.
Explore Ineffable Elements ↗117 individual studies · live controls · your own shortlist04 / See the work in another wayStep into
Step into
The Studio.
A spatial gallery of the work, with complete websites and visual studies to explore. Take a look around, then bring your favorite ideas back to our conversation.
Enter The Studio ↗
Explore the gallery ↗ The Real Cost
What a bad website
actually costs you
You're not just paying for a site. You're betting on whether people trust you enough to become customers. A cheap site costs money every day it exists.
Template / DIY
Looks like 10,000 other sites
Page builders pull from the same theme libraries. Your "unique" site is visually identical to your competitors'. There is no design differentiation at all.
Outcome: Forgettable. Next.
Template / DIY
Breaks on mobile
Over 60% of web traffic is mobile. Templates "responsive" mode means stacked columns and tiny buttons. That's not mobile-first — it's mobile-tolerated.
Outcome: 60% of visitors leave immediately
Template / DIY
Loads in 4+ seconds
Page builders load every plugin, every font, every unoptimized image. Google's ranking algorithm penalizes slow sites. You're paying in rankings every month.
Outcome: Page 2 on Google — invisible
Template / DIY
No conversion path
Templates are designed to look complete, not to convert. There's no CTA hierarchy, no trust-building flow, no persona-appropriate message. Just content in boxes.
Outcome: Visitors leave without acting
Pricing
Transparent pricing. No surprises.
Custom sites shouldn't be a mystery. Here's exactly what each tier includes and what it costs. Market rate shown for context.
Growth Build
Custom Website
$4,200 – $5,600 Market: $6,000 – $8,000
A fully custom-designed, mobile-first website. No templates, no page builders. Built to rank, built to convert.
- ✓Custom design (no templates)
- ✓Mobile-first, pixel-perfect
- ✓SEO foundation built in
- ✓Performance optimized
- ✓Deployment + DNS + SSL handled
- ✓30-day support window
Full System
Full Site + CMS
$10,500 – $14,000 Market: $15,000 – $20,000
Everything in Growth Build plus a content management system, integrations, e-commerce, and ongoing support. A site you can run.
- ✓All Growth Build features
- ✓Headless CMS (you update content)
- ✓E-commerce or booking integration
- ✓Advanced SEO + structured data
- ✓Analytics + conversion tracking
- ✓Ongoing maintenance retainer option
Add-On
Monthly Retainer
$150 – $1,500/mo Market: $250 – $2,500/mo
Keep your site fast, current, and converting. Content updates, performance monitoring, SEO tuning, and priority support.
- ✓Monthly content updates
- ✓Performance monitoring
- ✓SEO tuning & reporting
- ✓Priority support response
- ✓Cancel anytime
SEO Services
Every Site Deserves to Be Found
SEO isn't an add-on. It's built into every site I deliver. Need a deeper dive? Choose your tier.
Coming Soon
Free SEO Scan
$0
Quick automated scan of your site's SEO health. Basic report in minutes.
- ✓ Basic SEO health report
- ✓ Core vitals overview
- ✓ 1 scan per site
Recommended
130-Point Audit
Contact for Pricing
Comprehensive 130-point analysis across 13 categories with a full written report and prioritized action plan.
- ✓ 130 audit checkpoints
- ✓ 13 category deep dive
- ✓ Full written report
- ✓ Prioritized action items
- ✓ Executive summary
Enterprise
130-Plus Enterprise
Contact for Pricing
Full 130-point audit plus 7 specialty modules: Local SEO, security, competitive intelligence, content quality, backlinks, and social signals.
- ✓ Full 130-point audit
- ✓ Local SEO module
- ✓ Competitive intelligence
- ✓ Content quality audit
- ✓ Backlinks & authority
Compare
Freelancer vs Agency vs Ineffable
The market has two options: cheap and risky, or expensive and slow. There's a third way.
Cheap Freelancer Upwork / Fiverr
Digital Agency 10+ person team
Ineffable Founder-built
Price
$500–$2,000
$10,000–$50,000+
$4,200–$14,000
Who designs it
Junior, no strategy
Account manager hands off
I design it. I build it.
Communication
Inconsistent, time zone issues
PM layer, slow responses
Direct. Async-friendly.
SEO included
No (extra cost)
Mostly (added markup)
Yes — built in
Timeline
2–8 weeks (variable)
8–20 weeks
3–8 weeks, predictable
Revisions
Limited or extra cost
2 rounds, then billable
Until it's right
You own it
Usually (read the contract)
Often locked to their CMS
Yes — always
The Process
From Idea to Live in Six Steps
Discovery
I learn your brand, goals, and audience. You show me what you love.
Design
Style preset or custom vision — I craft the look before a single line of code.
Build
Production-grade code. Fast, accessible, SEO-ready from day one.
SEO
Technical audit, on-page optimization, schema markup, and performance tuning.
Launch
Deployment, DNS, SSL, analytics — everything handled. You just share the link.
Maintain
Ongoing updates, monitoring, and support. Your site stays fast and current.
FAQ
Questions before you reach out
How much does a custom website cost?
Growth builds (custom site, mobile-first, SEO-ready) start at $4,200. Full systems with CMS and integrations start at $10,500. Both prices are 30% below standard agency rates — validated against WebFX, Lounge Lizard, and DesignRush. You'll always know the number before anything starts.
How long does it take to build?
A Growth build takes 3–5 weeks. A Full System takes 5–8 weeks. I don't outsource or hand off — the same person who designs it builds it, which means no waiting for handoffs and no miscommunication.
Do you do e-commerce?
Yes. Shopify, WooCommerce, or custom storefronts depending on what makes sense for your business. E-commerce is part of the Full System tier. We'll talk through the right approach during discovery.
Can I update the content myself?
In the Full System tier, yes — we set up a headless CMS (Contentful, Sanity, or similar) so you can update blog posts, service descriptions, and images without touching code. Growth builds are typically static with content updates handled via retainer.
What if I just want SEO, not a new site?
That's fine. The 130-point audit is a standalone service. I'll audit your current site, give you a full report, and you can implement the fixes yourself or hire me to do it.
What technology do you use?
I default to Astro + React for performance-first sites. Shopify for e-commerce. Tailwind CSS for styling. Netlify or Vercel for hosting. Everything I build gets sub-1-second load times as a standard, not a bonus.
Truly Custom
You Show Me. I Build It.
Your favorite designs and saved Elements shortlist give us a starting point. Have a Figma file, a reference site, a sketch, or a mood board? Show me what you love and I'll transform it into a production-grade site that's unmistakably yours.
Every site is hand-coded — no page builders, no WordPress themes, no compromises. Your brand deserves a website built with the same care you put into your business.
Share a reference site
Send a Figma or sketch
Describe your vision
Ready for a Website That Actually Works?
Tell me about your project and I'll show you what's possible. No pitch — just an honest conversation.